How to Make Your Error Pages Really Work for You …
Have you ever visited a website, but typed in the wrong URL after the domain name? What did you see?
Chances are you were taken to a generic page, which said something like … “The page cannot be displayed”, or “Not Found”, or perhaps “The requested URL was not found on this server.”
This is what is more commonly known as the 404 Error Page. It’s the page that shows up by default — whenever someone ‘accidentally’ types in the address of the page they are looking for on your site, incorrectly.
If you have your own website and it gets traffic, some of your visitors are ending up on that page. Why, not capitalize on this?
Now, if they are seeing the generic message their browser shows them when it happens, then you are not making good use of your web real estate.
So, what can you do about it?
While creating the LAB website, I came across the 404 Secrets Report — which will show you how to customize the Error pages on your sites.
Every page of your website should be used to do what your website has been set up for. Even your 404 Error page. You can also customize that page, just like any other page on your website.
Some ideas for you to use on that page might include:
- Making an special offer at a discounted price;
- Redirecting people to one of your key pages;
- Making it an Adsense page; or maybe
- Redirecting it to a related affiliate product.
Those are just a few of the many different, yet profitable, ways you can make good use of your 404 Error page. Even if your website is not a sales site, you should check what your visitors see when they try to access a page that doesn’t exist.
To understand what your visitors see, just point your browser at your website domain with /junk added to the end.
And you can then might like to have a look at the way I’ve tried to solve the problem for the LAB’s Error page.
Using the ideas from the FREE Report won’t make you rich; but they could definitely put some extra money into your account. Maybe it will give you something to reinvest it into your business.
Either way, if you don’t customize your Error page, you’re leaving money on the table. Plus, having something for your visitors to see (who end up on that page) … is far more beneficial to you, than not having anything worthwhile on it at all.
Here’s to making good use of every page on your website.