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How to Make Your Error Pages Really Work for You …

October 28, 2016 by Chris Lang

investor-lab

How to Make Your Error Pages Really Work for You …

Have you ever visited a website, but typed in the wrong URL after the domain name? What did you see?

Chances are you were taken to a generic page, which said something like … “The page cannot be displayed”, or “Not Found”, or perhaps “The requested URL was not found on this server.”

This is what is more commonly known as the 404 Error Page. It’s the page that shows up by default — whenever someone ‘accidentally’ types in the address of the page they are looking for on your site, incorrectly.

If you have your own website and it gets traffic, some of your visitors are ending up on that page. Why, not capitalize on this?

Now, if they are seeing the generic message their browser shows them when it happens, then you are not making good use of your web real estate.

So, what can you do about it?

While creating the LAB website, I came across the 404 Secrets Report — which will show you how to customize the Error pages on your sites.

Every page of your website should be used to do what your website has been set up for. Even your 404 Error page. You can also customize that page, just like any other page on your website.

Some ideas for you to use on that page might include:

  • Making an special offer at a discounted price;
  • Redirecting people to one of your key pages;
  • Making it an Adsense page; or maybe
  • Redirecting it to a related affiliate product.

Those are just a few of the many different, yet profitable, ways you can make good use of your 404 Error page. Even if your website is not a sales site, you should check what your visitors see when they try to access a page that doesn’t exist.

To understand what your visitors see, just point your browser at your website domain with /junk added to the end.

And you can then might like to have a look at the way I’ve tried to solve the problem for the LAB’s Error page.

Using the ideas from the FREE Report won’t make you rich; but they could definitely put some extra money into your account. Maybe it will give you something to reinvest it into your business.

Either way, if you don’t customize your Error page, you’re leaving money on the table. Plus, having something for your visitors to see (who end up on that page) … is far more beneficial to you, than not having anything worthwhile on it at all.

Here’s to making good use of every page on your website.

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Background to Each Expert

 
DUG POMEROY is Chairman of Pomeroy Pacific, and was a major developer of Commercial property during the 1980s.

He was one of the many got caught out badly by the Property Crash in 1989.

But rather than simply shut up shop, he fought his way through – only to emerge even stronger AND be able to share with you, some of the lessons he learned.

 

 

 
STEVE McKNIGHT is the Founder and CEO of PropertyInvesting.com. Plus, he's one of leaders in Investment Training and Mentoring.

However, Steve also invests himself – both in Residential & Commercial property.

Therefore, some of his insights will provide you with invaluable pointers, as to what's needed for your own success.

 

 
 

BRUCE HENDERSON is CEO of Bruce Henderson Architects.

He started his firm in Melbourne during the 1970s; and now handles Client briefs, right around the world.

Therefore, listening to some of his insights into Assessing Risk and Adding Value to your property will prove invaluable.

 

 

 

 
THIS IS A VERY tightly-edited Video – where Monique Wakelin interviews me on behalf of RealCommercial.com

In it, I cover the various Commercial property cycles – when to get in and when to get out. How to choose the ideal location.

PLUS, you'll find included details of an off-camera chat with Bruce Henderson about China.

 

 
 

NEIL BRYSON is the CEO of CGA Bryson

Neil started out as a Commercial real estate agent. And then, he worked with one of Australia's top Developers – where he experienced first-hand, the sheer devastation of the Property Crash in 1989.

Seeing the opportunity to combine Offices and Warehousing together, he then went on to carve out a very profitable niche for himself.

However, his clear exit strategy is what ensured his success.

 

MICHAEL YATES, the CEO of Michael Yates & Co

Over the years, Michael has benefited enormously from being niche-focused. And particularly over the past 15 years, where he has been a dominant player in South Yarra's Forest Hill Precinct.

During the interview, Michael will be covering some of the key ingredients to his success.

He also provides a number of helpful insights, for someone just starting out in Commercial property.

 
 

AS A PROPERTY INVESTOR in Queensland, you would immediately recognise Jennie Brown.

She is the international bestselling Author, who personally mentors clients serious about investing in the Queensland residential market.

As the interview unfolds, you will find the various insights and investment strategy she reveals ... to be quite refreshing.

Furthermore, Jennie is a regular conference speaker – both here and overseas.

 
 

MICHAEL KERR is a highly-regarded Quantity Surveyor, who heads up the Asian Region for Rider Levett Bucknall.

With a strong background of cost control, Michael brings a unique perspective to how investors ought analyse, structure and hold their property portfolios.

Therefore, you'll find his wealth of knowledge (across all types of property) an added bonus for any investor – whether large and small.

 

 

 

DAVID BLANCHE is one of Australia's leading Property Advisers ... who is also CEO of Property Consultant Services.

For the past 35 years, David has been advising his Commercial and Residential development clients across Australia – both on Project Planning and Due Diligence, at the time of purchase.

 

 

 

 

PETER LAMBDEN is Head of Property & Asset Management for Australian Unity Investments – Australia wide.

As such, Peter is responsible for all aspects of property portfolio management, including asset management, property management, property search and acquisitions and disposals

Therefore, with his has 41 years’ experience, he’s able to provide you with some valuable insights.

 

 

WILL DEAGUE is the CEO of Asian Pacific Group.

A fifth-generation property developer, Deague was involved in the family company’s building projects since his early teens – starting full-time work at 17, as soon as he left school.

He oversaw the refurbishment of the former PANCH hospital in Preston into what is now known as Bell City. And introduce the Art Series Hotels to Melbourne – extending them now to Sydney, Brisbane and Perth.

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